Wicked Blonde, Wicked Chic: How To Keep Your Platinum Blonde Looking Fresh

There’s blonde, and then there’s platinum blonde. 

It’s bold. It’s bright. Basically, it’s a whole mood. 

But let’s be real: keeping that icy, high-maintenance hue looking like you just stepped out of the salon? 

That takes strategy, a few non-negotiables, and the right product lineup.

Whether you’re a first-time platinum client or a seasoned bleach-and-tone babe, we’re here to help you keep things looking wicked fresh between appointments. Because when your blonde starts to go brassy or dull? It’s not the vibe.

Here’s how to keep your platinum blonde bright, healthy, and as icy as a Boston winter.

Hydration Is Everything

Bleach = beautiful blonde, but it also means your hair is thirstier than ever. 

Platinum hair tends to be more porous, which makes it prone to dryness and breakage. Enter your new besties: deep conditioning masks, leave-in treatments, and anything that says moisture on the bottle.

We recommend using a hydrating mask at least once a week, and let it sit while you binge your latest Netflix obsession. Your ends will thank you.

Purple Shampoo (But Don’t Overdo It)

That brassy tone creeping in? Time to go purple. A good purple shampoo helps cancel out yellow tones and keeps your blonde looking cool and clean. 

But here’s the catch: too much purple shampoo can dry out your hair or make it look dull and over-toned.

Use it once a week max, and always follow with a rich conditioner. And no, purple shampoo is not a substitute for actual toner. Trust us.

Schedule That Gloss Or Toner Appointment

Like, can I get a bleach and tone?

If your platinum’s starting to shift warm or lose its shine, a quick gloss or toner refresh between full lightening appointments can bring it right back to life. Toners are your secret weapon to maintaining that perfect icy hue, and they help seal the cuticle, adding shine and softness.

Come see us every 4 to 6 weeks for a toner touch-up to keep things looking polished, not patchy.

Sleep Like Your Blonde Depends On It (Because It Kinda Does)

Invest in a silk pillowcase. Seriously. 

Cotton pillowcases can rough up your hair cuticle while you sleep, leading to frizz, split ends, and color fade. 

A silk or satin pillowcase reduces friction and helps preserve your tone and texture, plus, it just feels luxe.

You’re not high-maintenance, you’re high-investment.

Turn Down The Heat (Yes, Really!)

Hot tools are fun, but your platinum strands are already working overtime. Excessive heat styling can cause dryness and yellowing—aka, not the kind of warm we’re going for. If you must use hot tools, use a heat protectant every single time, and keep the temp below 350°F.

Less heat = less damage = brighter, healthier blonde.

Beware Of Water

Platinum hair can absorb minerals and metals from hard water, pool chlorine, or even well water, turning that icy blonde into a dull, greenish mess. Yikes.

If you’re serious about keeping your color on point:

• Install a shower filter to remove minerals.
• Rinse with bottled water after swimming.
• Use a chelating or clarifying treatment every few weeks to detox your strands (but always follow with a deep conditioner!).

Trust Your Stylist (& Don’t DIY)

Platinum blonde is not the place to cut corners or play kitchen chemist. Your stylist knows your hair history, your goals, and exactly how to lift and tone without compromising your integrity (hair and personal). Keep up with your appointments, stick to the plan, and let us guide the way.

You didn’t come this far just to end up with yellow roots and breakage.

Platinum blonde, but make it Boston.

Being platinum blonde is a full-time job, but it’s so worth it when you keep it wicked fresh, wicked healthy, and wicked chic.

Ready to refresh your tone, hydrate your strands, or book your next bleach and tone? Book your next appointment to keep your blonde wicked bright.